Hell hath no fury like a MotrinMom
Until now, my experiences in watching the power of Twitter in action from day to day has been like going from skates with keys to a Lambourgini . Today's TwitteReaction to Motrin's newest ads took me to Mach 1. Coinciding with International Baby Wearing Week , the Motrin ad attempts to connect with aches and pains of motherhood focusing on the strain of carrying a tot in a sling. Moms (and dads) go through a lot of pain out of love for their kids. However, the ad has become a royal pain in the ass for folks that see it as a slam. TwitteReaction has tracked comments ranging from disdain over Motrin's implication that baby slings are a fashion statement to seeking sincere retractions from the company. While parents are sending signals over slandered slings and issuing kudos over effective social media efforts, Tweeters in another corner are recommending Motrin for dads dealing with the manic moms and suggest the squealers put forth similar efforts into more justifiable ...